International Law Essay

Global law alludes to an understanding marked between country states restricting them to comply with all around organized standards and adequate gauges. It essentially concerns relations between countries on explicit legitimate fields, for example, bargain, helpful and criminal laws as opposed to on issues of individual residents. The development of universal law came to fruition because of view by legitimate activists that assented marking of characterized standards by sovereign states could restrain their capacity to meddle with different countries inward undertakings. This prompted the finding of the universal criminal court in mid twentieth century to defend states power and regard for human rights. The universal law depends on the standard law, bargain law and other normally adequate lines of behaviors. To implement these laws, there exist numerous worldwide associations. The United Nations has been accused of the obligation to keep and keep up harmony and security. This is on the grounds that since its development in 1945, its sanction has been clung to by numerous countries and even the staying hardly any countries concur with the rules that structure it. This makes UN the most persuasive authority of universal law. It progresses in the direction of creating and keeping up inviting relations among states and supervising the amicable goals of contentions among states. To accomplish this, the UN has numerous divisions each accused of a specific capacity. The universal criminal court is one of its systems of managing interstate and philanthropic issues (http://www. ohchr. organization/EN/ProfessionalInterest/Pages/InternationalLaw. spx). The foundation of UN general get together was made to attempt contemplate and suggest on methods of continuously creating and shielding the worldwide law. To maintain human rights, strategies like sending harmony keeping troops and starting harmony exchanges have been utilized. Ensured human harmony and amicable between states presence is the best blessing this world needs. This shows the significance of these implementing collections of the worldwide law and there subsidiaries.

Speaking Strategies for English Learners

Speaking Strategies for English Learners Numerous English understudies grumble that they get English, however dont feel sufficiently certain to join a discussion. There are various purposes behind this, which we incorporate here alongside potential arrangements: Understudies attempt to interpret from their local language into English. How to Fix It? Distinguish the Little Man/Woman in Your Headâ - If you focus, youll notice that youve made a little individual in your mind that interprets. By demanding continually interpreting through this little man or lady, youre bringing a third individual into the discussion. Figure out how to recognize this individual and ask them pleasantly to hush up! Creation blocking happens because of anxiety, absence of certainty, and so on. How to Fix It? Become a Child Again -  Think back to when you were a kid learning your first language. Did you commit errors? Did you get everything? Permit yourself to be a kid again and commit whatever number errors as would be prudent. Likewise acknowledge the way that you wont get everything, that is alright! The speaker is searching for a particular word, as opposed to utilizing straightforward language to depict what is implied. How to Fix It? Dont Always Tell the Truthâ -Students now and again constrain themselves by attempting to locate the specific interpretation of something theyve done. Be that as it may, on the off chance that you are learning English, its not important to consistently come clean. In the event that you are working on recounting stories before, make up a story. Youll discover you can talk all the more effectively in the event that you arent attempting to locate a particular word. There arent enough discussion openings in or outside of class. How to Fix It? Utilize Your Native Languageâ -Think about what you like to examine in your own local language. Discover a companion who communicates in your language, have a discussion about a point you both appreciate in your own language. Next, attempt to replicate the discussion in English. Dont stress in the event that you cannot state everything, simply attempt to rehash the principle thoughts of your discussion. Understudies arent ready to address peers (for instance: blended classes of grown-ups and adolescents). How to Fix It? Make Speaking Into a Game -  Challenge each other to talk in English for a brief timeframe. Keep your objectives simple. Maybe you can start with a short two-minute discussion in English. As rehearsing turns out to be progressively common, challenge each other for longer timeframes. Another chance is to gather some cash for each time you utilize your own language with a companion. Utilize the cash to go out for a beverage and practice some progressively English! Test planning centers around language, jargon, and so on and allows for dynamic use. How to Fix It? Make a Study Groupâ -If preparing for a test is your essential objective for learning English, set up an investigation gathering to audit and get ready - in English! Ensure your gathering just talks about in English. Considering and checking on in English, regardless of whether its equitable language, will assist you with getting increasingly agreeable in communicating in English.â Speaking Resources Here are various assets, exercise plans, proposal pages, and more which will support you and your understudies improve English talking aptitudes in and outside of class. The principal rule of improving talking aptitudes is to talk, banter, talk, jabber, and so on as much as could be expected under the circumstances! Be that as it may, these methodologies can support you - or your understudies - put forth the most out of your attempts. American English Usage Tips - Understanding how Americans utilize English and what they hope to hear can help improve discussions among local and non-local speakers. These next two highlights assist you with seeing how words pressure assumes a job in both comprehension and being comprehended: Inflection and Stress: Key to UnderstandingWord Stress - Changes in Meaning Register use alludes to the manner of speaking and words that you pick when addressing others. Suitable register use can assist you with building up a decent affinity with different speakers. Register UsageRegister Use in English Training Conversational Skills will assist instructors with understanding explicit difficulties included when showing talking aptitudes in class. Social English Examples Ensuring that your discussion begins well regularly relies upon utilizing social English (standard expressions). These social English models give short discoursed and key stages fundamental. IntroductionsGreetingsSpecial DaysSpeaking to StrangersTraveling Phrases Exchanges Exchanges are valuable in learning standard expressions and jargon utilized in like manner circumstances. These circumstances are probably the most widely recognized youll find while rehearsing your English. A Busy DayWeekend SportsAt a Restaurant Here are various exchanges dependent on level: Tenderfoots DialoguesIntermediate Dialogs Discussion Lesson Plans Here are various exercise plans which have demonstrated very well known in ESL/EFL homerooms around the globe. Well beginning with discusses. Discussions can be utilized in class to help persuade understudies and use expressions and jargon that they may not use on an ordinary premise. Here are a couple to begin with: People - Equal at Last?Multinationals -  Help or Hindrance? Games are likewise very well known in class, and games which urge to communicate their perspective are the absolute best: Making a New SocietyGuilty!Lego Blocks This page will lead you to all the discussion plans situated on this site: Discussion Lesson Plan Resource

The strength of group work

The strength of group work Once a US president  went out to see the situation of the city. Somewhere a group of soldiers was trying to lift a large branch of a tree from their way.The Corporal was standing by their side instructing them to work harder, but they were unable to move it.A stranger was riding on his horse and he observed what was going on. He said to the Corporal if you help them they will be able to move it. Why dont you help them? The Corporal replied That is not my job, I am the Corporal. It is their work, they should do it.The stranger did not hesitate a moment, immediately he dismounted from his horse, and helped the group of the soldiers to move that log.This additional strength helped them to move the log. After moving it, the stranger mounted his horse and said to the Corporal Next time you need to move some heavy thing and you need a help, call for the Commander-in Chief and went away his way.It was then that the men realized that the stranger was none other than George Washington t he first President of the United States, the Commander-in-Chief of the army.Author Unknown Story submitted by Cindy

Understanding Different Types of Colleges

Colleges and universities in the United State can be divided into two categories: four-year colleges and two-year colleges. Within those categories, there are a variety of subdivisions and distinctions between schools. The following article explains the differences between types of colleges to help you make the best decision when considering your higher education options.   Key Takeaways Colleges and universities can be divided into two-year institutions and four-year institutions.Four-year institutions include public and private colleges and universities as well as liberal arts colleges.Two-year institutions include community colleges, trade schools, and for-profit universities.Other institutional distinctions include Historically Black Colleges and Universities, women’s colleges, and Tribal Colleges and Universities.   Four-Year Colleges A four-year college is an institution of higher learning that provides programs of study that take approximately four academic years to complete. Students that complete these programs earn bachelor’s degrees. Four-year colleges are the most common institutions of higher education in the United States. According to the National Center for Education Statistics (NCES), undergraduate enrollment in four-year colleges is 65 percent, nearly 11 million students. These institutions often include strong student communities, complete with sports teams and extracurricular activities, students clubs and organizations, student body leadership, on-campus housing opportunities, Greek life, and more.  Harvard University, University of Michigan, Carroll College, and Bates College are all examples of four-year institutions, though they are all different types of colleges.   Public vs. Private Public colleges and universities are owned and operated by the state board of education within the state where the college is located. Funding for public institutions comes from state and federal taxes, as well as student tuition and fees, and private donors. Boise State University and the University of California are examples of public universities. Private institutions are owned and operated by individuals or organizations and do not receive federal or state funding. Private institutions often receive funding from alumni and corporate and individual donations. Though private institutions are not operated by the state in which they are located, they must still meet state and federal criteria in order to be accredited academic institutions. Yale University and Notre Dame University are examples of private universities. College vs. University   Traditionally, a college was a small, often private institution that only offered undergraduate programs, while universities were larger institutions that offered undergraduate, graduate, and doctoral degrees. Since these two terms have been commonly used to describe four-year institutions—and many small colleges began offering graduate and doctoral degree programs—the terms college and university are now completely interchangeable.  Ã‚   Liberal Arts Colleges Liberal arts colleges are four-year institutions that focus on the liberal arts: humanities, social and physical sciences, and mathematics. Liberal arts colleges are often small, private institutions with higher tuition rates and lower student-to-teacher ratios. Students at liberal arts colleges are encouraged to engage in interdisciplinary academia. Swarthmore College and Middlebury College are examples of liberal arts colleges.   Two-Year Colleges Two-year colleges provide lower-level higher education, commonly known as continuing education. Students that complete programs at two-year institutions can receive certifications or associates degrees. Hudson County Community College, Fox Valley Technical College, and the University of Phoenix are different examples of two-year institutions. Approximately 35 percent of undergraduates are enrolled in two-year institutions, according to the NCES. Many students choose to enroll in two-year institutions to obtain associate’s (or two-year) degrees before attending a bigger, often more expensive four-year institution to obtain a bachelor’s degree.  This cuts down on the cost of general education requirements, making college more achievable for many students. Other undergraduates enroll in two-year programs because they provide job-specific training and a direct pathway to a career.  Ã‚   Community Colleges Sometimes called junior college, community colleges offer higher education opportunities within communities. These courses are often geared toward working professionals, with classes offered outside of regular working hours. Students often use community colleges to gain job-specific certifications or as affordable stepping stones for completing bachelor’s degrees. Western Wyoming Community College and Odessa College are examples of community or junior colleges.   Trade Schools Also called vocational schools or technical colleges, trade schools provide technical skills for specific careers. Students that complete trade school programs can move directly into the workforce with ease. Students at trade schools often become dental hygienists, electricians, plumbers, computer technicians, and more. North Central Kansas Technical College and the State Technical College of Missouri are both examples of trade schools. For-Profit Schools For-profit colleges are educational institutions that are privately owned and operated. They run like a business, selling education as the product. For-profit schools can provide bachelor’s and master’s degrees, as well as technical education, though these programs are often offered online or via distance learning. According to the NCES, enrollment in for-profit institutions has increased by 109 percent since 2000, though that number has been declining since the financial crisis in 2007.   Other Types of Colleges Schools either fall into the two or four-year college categories, but there are a variety of other distinctions between colleges that make the campuses stand out. Historically Black Colleges and Universities Historically Black College and Universities, or HBCUs, are educational institutions founded before the Civil Rights Act of 1964 with the goal of providing higher education to African-American students. There are 101 HBCUs in the United States, both private and public. HBCUs admit students of all ethnicities. Howard University and Morehouse College are examples of HBCUs. Women’s Colleges Women’s colleges are education institutions founded to provide single-sex education for women; these institutions only admit female students. Traditionally, women’s colleges prepared women for assigned societal roles, such as teaching, but they evolved into degree-granting academic institutions after World War II. There are 38 women’s colleges in the United States. Bryn Mawr College and Wesleyan College are examples of women’s colleges. Tribal Colleges and Universities Tribal Colleges and Universities are accredited educational institutions that provide undergraduate, graduate, and doctoral degrees as well as vocational training to both Native and non-Native students with curricula designed to pass on tribal history and culture. These institutions are operated by Native American tribes and are located on or near reservations. There are 32 accredited Tribal Colleges and Universities operating in the United States.  Oglala Lakota College and Sitting Bull College are examples of tribal colleges. Sources   Fain, Paul. â€Å"Enrollment Slide Continues, at Slower Rate .†Ã‚  Inside Higher Ed  , 20 Dec. 2017.â€Å"More Than 76 Million Students Enrolled in U.S. Schools.†Ã‚  Census.gov, U.S. Census Bureau, 11 Dec. 2018.â€Å"Undergraduate Enrollment .†Ã‚  The Condition of Education, National Center for Education Statistics, May 2019.

Film Review Shrek - 1061 Words

Shrek, a Movie for both Kids and Adults Cartoons are generally intended for children. There are adult cartoons but most of the animated movies are directed at kids because they make it easy to produce fantasies and make heroes children can associate themselves with. Latest developments in graphics and cinematic technology, however, can turn cartoons into real-like images. A good example of a film that displays this technology is Disneys Shrek (2001). Shrek is a cartoon but its makers used latest computer-generated graphics technology to almost blur the boundary between a movie and a cartoon. So, Shrek is both a cartoon and a movie. Likewise, the filmmakers also blurred the boundary between Shreks intended audiences. It is neither exclusively for kids nor exclusively for adults. Shrek is produced for both children and adults. In making Shrek, the filmmakers clearly had children in mind. It retains all the characteristics of Disney animated movies. 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What is the impact of attractive packaging on impulse purchase decision Free Essays

string(105) " is marketing a product whose contents require a container must factor in the role that packaging plays\." Introduction The most fascinating concept of marketing is to discover the understanding of the reasoning of buyers: what they do and what they don’t do! But such knowledge is imperative in designing the marketing program to enhance sale and market share. With up to date information about buyer’s buying behaviour along with her needs and wants, marketer can recreate product or services just to draw her attention. And once they get the buyer’s attention, they can influence buyer’s purchase decision positively and end up by satisfying with their product or services. We will write a custom essay sample on What is the impact of attractive packaging on impulse purchase decision? or any similar topic only for you Order Now Therefore the whole concept starts with the search of information about the factors influencing buying decision. Marketers have always pursued to design their marketing effort they believe will entice buyers. ‘Impulse purchase decision’ can be termed as unplanned buying and is a crucial aspect of buying behaviour, especially when talking about FMCG sector. Marketer put a whole lot of effort to grasp the buyer’s attention and win them resulting in a sale whereas the buyer never intended to buy that particular product or service. In this research I will try to find the connection between attractive packaging of a product in influencing impulse purchase. Purpose: The basic purpose of this research is to provide information to assist in research to gain knowledge and to understand the problems. Taking this point into consideration, this investigation will be an exploratory research, with the aim to test relationship between ‘attractive’ packaging and influencing buyers on impulse purchase in a retail convenience store. The research intends to examine if attractive packaging can attract buyer’s attention compared to ‘not so attractive’ packs. The research not only targets the issue but can lead to understand and add-on to the best practice available in the retail industry. I hope that this research may have a significant value in assisting managers in retail business to identify profitably stocking of right kind of products goods. Moreover, my research findings may strengthen the understanding of retail managers on how to organize and display the products effectively and increase the flow of traffic and consequ ently achieve success in sales, services and marketing sectors. Key factors to be considered and explored in this research mainly relate to components like: packaging, consumer behaviour, layout and shelving, impulse purchasing and customer satisfaction. Research questions: The impulse buying behaviour of consumer has led many marketers to come up with new and innovative techniques to allure to their product. This research focuses on one of the major issue out of many in encouraging and stimulating impulse purchase: attractive packaging of the product. Therefore, the research question is formulated as follows: What is the relationship between Attractive Packaging and In-store Impulse Purchase Behaviour? Aim and Objectives of Dissertation: The main aim of this research is to examine the relationship between consumer buying behaviour during the presence of ‘attractive’ packaging in an impulse purchasing situation. The study will be limited to FMCG in retail stores. The specific objectives of this study are: To rationalize whether ‘attractive’ packs prompts impulse purchase. To determine whether the stocking ‘attractive’ packs increases demand for the brand. To investigate whether stocking ‘attractive’ packs results in increase of aesthetic beauty of the store. To explore selling ‘attractive’ packs results in increase in the volume of sales. Scope: This research topic will heavily focus on identifying the different aspects of packaging and factors associated in impulse buying decision and exploring how marketers capitalises on those aspects in formulating the marketing campaign to grab its market share. Just to keep everything relatively simple, I will be focusing only on FMCGs in retail stores. Conceptual Underpinnings and Literature Review: Why do people shopHow do situational factors prompts the decision to purchase certain itemsThe act of purchase is affected by many factors: mood, time pressures, or even a person’s disposition towards shopping. Time can be seen, as an important factor because it often determines how much effort and search a consumer will put into making a purchasing decision. A person’s mood can be affected by the degree of pleasure or arousal that is present in the store’s atmosphere. Most people tend to base a purchase decision towards a specific occasion; or even the way an individual may feel at a specific point in time can also play a big role in what we feel like purchasing. These factors may cause one to decide more carefully on a purchase. Marketers like to use segmentation strategies when advertising to let buyers know their product will meet a specific need one may be looking towards. Overall, many consumers’ purchase decisions are greatly affected by groups or s ocial settings. In an attempt to understand how ‘attractive’ packs influences affect impulse purchasing behaviours, researchers looked at several different approaches to study consumer behaviour. In order to grab buyer’s attention, marketers are continuously coming up with new products. Every now and then they are adding new features to their existing product. In the battle of ‘value’ addition and given the competitive nature of market, marketing professionals are leaving no stones unturned to be ahead in the race. They explore every avenue of the market in discovering new ideas in positioning their products in consumers’ mind. Marketers take every opportunity to communicate with their potential target audience. There are whole lot of tools in use in marketing communication. Only the integrated approach to this communication can bring success. A very good quality product or service alone is not enough to be successful in the market. Potential buyers has to be informed about its positive features and attributes, otherwise it will keep on lying on the shelves and eventually phase out. Therefore, it is imperative that target audience are to be well informed about the existing products and services. Marketing professionals are taught how ‘4Ps’ are critical whether they are launching, maintaining or restaging a product. What about the role of the package in marketing mixAnyone who is marketing a product whose contents require a container must factor in the role that packaging plays. You read "What is the impact of attractive packaging on impulse purchase decision?" in category "Essay examples" One could argue that packaging is one of the most critical factors contributing to a brand’s success, so much that it should become the ‘fifth P’. After all, the life cycle of the package is longer than that of some of the other Ps. A typical package life cycle consists of development, filling, shipping, storage, shelf placement, shopping cart, home transportation, storage, usage and finally some kind of discarding (hopefully recycling). Any one thing with such extensive life cycle should be given the highest of priorities (Stahlberg and Maila). Buyers are overwhelmed with too many choices at their hand in a retail shop. This may create confusion and frustration; this surplus availability may lead many buyers to subdue themselves to familiar products. There is a lot to talk about influencing buyer’s decision at a shopping environment. Among them, packaging plays a vital role and has a major inspirational effect in impulse purchase decision. Attractive packaging design can lure a potential buyer to the first moment of truth – the purchase decision. Packaging is one such tool where the marketers can convey their message straight to its potential customers. For many brands the packaging leads the way to a successful integral branding communication effort and establishing the brand image. Many academicians have agreed to the fact that for many products, sole form of advertising is via packaging. Therefore, marketers should allocate considerable resources in their marketing campaign which can make first and biggest impression for the product – the packaging (Stahlberg and Maila). Hesse, Loesch, and Spies studied the effects of store characteristics on consumers’ mood, their satisfaction, and purchasing behaviour. This study indicates the atmosphere of the store directly affected the mood of the consumer, which became a big factor in their purchasing behaviour. The results suggested customers in a pleasant store atmosphere are likely to spend more money on the products they liked. This effect was only due to the customer’s mood during the time of purchase. A study conducted by Susan Powell Mantel focused on analyzing the roles of â€Å"attribute-based processing† and â€Å"attitude-based processing† when analyzing consumer preference. According to the study, product attributes (qualities such as price, size, nutritional value, durability, etc.) are often compared disproportionately, i.e., one is the more focal subject of comparison, thus eliciting more consideration when the consumer decides which brand is the â€Å"best.† The order of brand presentation in these cases is particularly important. As we know, factors affecting how customers make decisions are extremely complex. Buyer behaviour is deeply rooted in psychology with dashes of sociology thrown in just to make things more interesting. Since every person in the world is different, it is impossible to have simple rules that explain how buying decisions are made. To understand consumer behaviour, marketers examine purchase decision processes, especially any particular triggers that compel consumers to buy a certain product. The continuous pressure from environmental activist, drastic changes in government legislations and popularity of self-check-out machines – all are putting extra pressure to marketers to come up with extra-ordinary packaging design so that the buyers are enticed towards it. Today, packaging is acting as a ‘silent sales person’ helping buyers in highlighting their product’s USPs (unique selling propositions / unique benefits). Good packaging can also be a competitive advantage for the company, strengthening the brand image (Smith and Taylor). The three basic function of packaging The three basic function of packaging is to protect (and contain), offer convenience, and communicate (Smith and Taylor). There is nothing as ultimate package design to the marketers. With the continuous development in the technology, there will be always a new and convenient packaging in the offer. There is hardly any successful product which did not alter itself into new packaging with time. Nowadays cheaper and suitable packaging is available which is more appealing to consumers than ever before. Successful cost effective packaging can itself be a competitive advantage over its rivals. There are several evidences to prove that powerful role packaging can play in building and reinforcing brand image of a company. In short, packaging can be termed as brand awareness and brand attitude – a key communication tool (Larry Percy). Impact of packaging on impulsive buying Packaging is a crucial component of any marketing strategy for goods. In recent times, the importance of good packaging as means of branding and marketing has seen a rapid growth, especially when to comes to fast moving consumer goods. Visual elements such as the colour, the quality and the overall attractiveness play a major role in influencing the customer. The visual elements connote the product for many customers in situations where they have low information or when they are hard pressed for time. In such cases, the consumer totally relies on the recall value of the packaging and makes the decision in an impulsive manner. The big challenge that a marketer in today’s word faces is to translate the attraction from the packaging to a purchasing decision. According to the research conducted in Spain by Ampeuero and Vila (2006), the aspects mentioned below influence the way in with a consumer perceives a product. Colour: It has been noted that the products that are a little high end or elite appeal to the consumer more when they are packaged in a cold and dark colour packaging. On the other hand, the products that are generally easily accessible to the consumers and that are targeted at the consumers who are price sensitive come in light coloured packaging. Consumer also start associating specific brands with the colour and this again influences their decision to make the purchase. Packaging typography: The typography on the product also influences the customer. For the products that signify elegance and style, the font is usually bold, large and in uppercase. The numbers used belong to Roman numerology and the characters are wide and expanded. On the other hand, the products that come reasonably priced have small fonts and come with serif and sans serif fonts. Graphic forms: Consumers generally associate the high price product with vertical lines, straight lines, clear outlines and symmetry based on one single element. On the other hand, the products that are more accessible often use horizontal lines, hazy and unclear outlines, circles and curves and asymmetrical elements. Illustrations: With regards to the illustration, the products that are costlier and appeal more to the upper class come with pictures showing the product. However, the products that appeal more to the middle class and are relatively less expensive, usually come in packaging that are more associated where the illustrations are in the form of people. The influence of the attractive packaging of a product has on the impulsive purchasing behaviour of the consumer has been discussed in detail in an earlier section. Along with an attractive packaging, it is also necessary to mention the price of the product on the packaging. The packaging can attract a consumer to the product but the final decision to purchase the product rests on the price of the product in many cases. According to Underwood (2003), the unmarked packages, (packages that are not marked with price), the type of colour used, the shape of the packaging, the graphics used help the customers determine if the product is of low quality and these products come at a lower price. If the packaging is attractive and the product is marked with the price, then there is a perception among the consumers that the product is of a higher quality. Research Design (including methods) or Critical Approach: The question under discussion is related to consumer’s buying behaviour towards the attractive packaging. The research design would be based on survey to collect the primary data. The secondary data would be collected from the books, journals and online resources. Survey based on questions and having their response, will give me first-hand experience of their buying behaviour. The first stage of this research would be to devise a sample questionnaire, which will hold little demographic information and particularly their views on the research question being analysed. Then a pilot study would be conducted to alter the questionnaire if it is not covering the purpose. This research will conduct 150 questionnaires and at least 120, if not more, feedback will be selected as the sample in this study. The researcher would be applying non-probability sampling method because of the time and budget constraint and as this method consumes less time and efforts than other methods. The questionnaire will be distributed and surveyed inside five newsagent retail shops around East London and the survey will be conducted during four weeks in order to capture various types of respondents. After the data collection and its editing and coding, statistical tools would be used to test the hypotheses and to assess the characteristics of the data. As the study is to see the relationship, ‘Correlation Analyses’ will be used to demonstrate the strength and the direction of the relationship. After the analyses the researcher will than provide data analyses in descriptive statistics in the form of frequency tables, with the data also verified for normality. Also, with inferential statistic where the hypotheses based on dependent and independent variables were tested Outline of Chapters for the Dissertation Chapter 1- Introduction: This chapter will provide a brief background and rationale for the conduction of this research. It also contains the research aims and objectives. Chapter 2- Literature Review: this chapter will contain a critical review of the available literature on the subject of impulsive purchase behaviour and packaging and will also discuss the various theories and empirical work already undertaken in the field. Chapter 3- Research Methodology: This chapter will contain the discussion on the research philosophy and approach and details the research design. The chapter highlights the utility and appropriateness of using the selected sampling and data collection and analysis methods and approaches. Chapter 4- Findings and Analysis: This chapter will contain the presentation and discussion of the findings from the primary research and explicitly gives the results of the surveyed questions. Chapter 5- Conclusions: This chapter contains the results of the surveyed questions and will discuss the implications of the research results for the marketers. It will also include a discussion on future research scope. Finally, this chapter will conclude with the reflective remarks of the dissertation the researcher experienced, critically analyzing and evaluating the whole learning process. Ethical Issues: The research is purely based on literature review and questionnaire, where the confidentiality is kept at high importance. The sample questionnaire will not include any personal information like name, telephone or address. It will hold little demographic information and most particularly of their buying habit. The data collected will be stored in a safe place till the end of the analysis and will be destroyed after the evaluation and final assessment. It requires no ethical clearance from any external body. Bibliography: Beatty, S. E. and Ferrell, M. E. (1998) Impulse buying: modelling its precursors. Journal of Retailing. Vol. 74 No. 2, pp. 169-191. Cobb, C. J. and Hoyer, W. D. (1986) Planned Versus Impulse Purchase Behaviour. Journal of Retailing .Vol. 62 No.4, pp. 384-409. Retrieved, May 16, 2007, from http://web.ebscohost.com Hesse, F., Loesch, K., Spies, Kordelia. (1997) Store atmosphere, mood and purchasing behaviour. International Journal of Research in Marketing. Vol. 14, 1-17. Kollat, D. T, and Willett, Ronald. P. (1967), Customer Impulse Purchasing Behavior. Journal of Marketing Research. Vol. 4, pp. 21-31. Kotler, Philip and Armstrong, Gary (2008) Principles of Marketing Publisher: Pearson/Prentice Hall. Edition: 12th Kotler, Philip., Cunninghum, Margaret H. and Turner, Roland E. (2001) Marketing Management Publisher: Pearson Education Canada. Edition 9th Lee, A., Monroe, Kent. (1999). Remembering versus knowing: Issues in buyers’ processing of price information. Journal of the Academy of Marketing Science. Vol. 27, 207-225 Mantel, Susan Powell, and Frank R. Kardes. The Role of Direction of Comparison, Attribute-Based Processing, and Attitude-Based Processing in Consumer Preference. Journal of Consumer Research. March 1999. Rook, D. W. (1987) The buying Impulse. Journal of Consumer Research. Vol. 14 (2), pp. 189-199. Smith, Pual Russell and Taylor, Jonathan (2008) Marketing Communnications: An Integrated Approach Stahlberg, Markus and Maila, Ville, (2009) Shopper Marketing: How to Increase Purchase Decision at the Point of Sale, Publisher: Kogan Page Ltd. Stern, H. (1962) The Significance of Impulse Buying Today. Journal of Marketing. Vol. 26 pp. 59-62. How to cite What is the impact of attractive packaging on impulse purchase decision?, Essay examples

Platos Ideal City Essays - Socratic Dialogues, Dialogues Of Plato

Plato's Ideal City Socrates' ideal city is described through Plato in his work The Republic, some questions pondered through the text could be; How is this an "ideal" city, and is justice in the city relative to that of the human soul? I believe Socrates found the true meaning of justice in the larger atmosphere of the city and applied that concept to the human soul. Socrates describes his idea of an "ideal city" as one that has all the necessary parts to function and to show that justice is truly the harmony between the three sections of the city and soul in the human body. Plato introduces the idea of the happiness between groups in Book IV. Plato says, "in founding the city we are not looking to the exceptional happiness of any one group among us but, as far as possible, that of the city as a whole."(Plato 420b). I agree that in order to examine one thing that is difficult to comprehend, it is wise to look on a larger scale. In this case, Socrates had to examine the difference of a whole city and other concepts of cities in order to determine justice in the world and inner soul. In order to develop the perfect city Socrates had to develop the other ideas that contribute to the "ideal city", the City of Need, and the City of Luxury in order to develop the Perfect City. I believe Socrates in-depth discovery process for the perfect city is a great philosophical look into the idea of justice. Socrates brought up a subject many men at that time would never have thought about and Plato believed that the idea of justice was worthy of writing a literary work to pass his political philosophy on to future generations. Since the crucial elements of justice may be easier to observe on the larger scale like a city than on one individual. The focus for Socrates is a perfect city, because the city will represent human soul, Socrates says; "we'll go on to consider it in the individuals, considering the likeness of the bigger in the idea of the littler?"(Plato 369a). Plato's "ideal city" is really the search for the truth of justice, if Socrates is able to find the relationship between the soul and city in his "ideal city" then he would have the true meaning of justice. We saw from the reading how he came about braking down the city's parts and also that of the soul in order to see the reaction between three different regions which Plato and Socrates describe in The Republic. According to Plato, Socrates broke down the perfect city into three parts; each part is tied to a specific virtue that he believes will help define justice. The three virtues are wisdom, courage, and moderation. Wisdom is the whole knowledge, which describes the rulers of the city. The rulers should be the ones who incorporate philosophy and ruling together to rule the city wisely. Courage describes the guardians, who's job was to defend the city from invasion and take new lands for the city. The third virtue of the ideal city was moderation which is the concept of self-control and knowing ones role, also the concept of "one man, one job". The ideal city described in the work is ideal to me because it relates all essential parts to bring harmony among the different kind of people and the virtues that go hand in hand with to bring about justice. Therefore, the question arises, if I would want to live in the ideal city Plato has described in the work. My answer would be yes because it seems that everyone has a specific role to follow depending upon their abilities, both physically and mentally. When I look back to the early cities Plato discussed I agree with the city of need, but that is only part of the whole scheme of things. We need to add the luxurious things and leaders and the people to protect the city. No one of those first two cities could be great by its self, sure each one had their strong points but together they are harmonious to develop the perfect city. The perfect city needs both cities' traits, beginning with the basic philosophy if each person doing a specific job and doing to help the city. In the city of need, Socrates described that each tradesman had a particular job and now in the ideal city we can see that that trait is one